The Fairytale Wardrobe was founded by wife and husband team, Lucy and Oli Brazill. Living by the Suffolk coast with their two wonderful children, they soon realised when their eldest was 2 and her love of dressing up began, how difficult it was to find, high quality, luxury fancy dress clothes for children, and so they set about to change this and the Fairytale Wardrobe was born. 

Described as ‘haute couture in miniature’ the Fairytale Wardrobe designs products that are not just beautiful but are also created to last, whilst being played in time and time again. Each collection is  designed in house in the UK and carefully curated, with attention paid to the tiniest detail and care taken to ensure that only the finest fabrics. Every piece is also safety tested to ensure their CE certification. 

2025 has seen the Fairytale Wardrobe crowned ‘Best Children’s Costume Brand – UK’, as well as appearing in British Vogue.